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Brand Guidelines v1.0
A comprehensive guide to Transparency Builders' visual identity, built on sacred geometry principles and research-backed color psychology.
Research-backed colors for trust, competence & value
Primary — 60%
#1B365D · RGB(27, 54, 93) · Pantone 289 C
Secondary — 30%
#0097A7 · Pantone 7711 C
Tertiary — 10%
#B87333 · Pantone 7573 C
Neutral
#F5F5F5
Alert
#E63946
Font families with purpose and precision
Display — Montserrat
Headlines, logos, and impact moments
Body — Work Sans
Paragraphs, descriptions, and readable content
UI — DM Sans
Buttons, labels, navigation, and data
Golden Ratio Type Scale (phi = 1.618)
71 logo variations exploring sacred geometry concepts
WCAG 2.1 AA contrast compliance
Primary text on light backgrounds
Reversed text on dark backgrounds
CTAs and accent elements
Accent highlights and details
Secondary accents on dark
Body text on dark surfaces
Brand identity in action across touchpoints
Navy and copper accents convey professionalism and quality craftsmanship.
High visibility with teal accent window, reinforcing transparency concept.
Sacramento's most transparent contractor. Track your project in real-time.
View Our WorkClean navigation with teal CTAs guiding users to key actions.
Mathematical foundations for timeless design
Our brand system is built on the Golden Ratio—the same mathematical principle found in Apple, Toyota, and National Geographic logos. This creates subconscious harmony that humans perceive as naturally beautiful and trustworthy.
From typography scales to logo proportions, every element follows Fibonacci sequences and sacred geometry principles documented across millennia of architectural wisdom.
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